Case Studies

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  1. Case Study: R&D Test Method Expedites Speed to Market

    February 2009

    Alberto-Culver recently developed a new line of scrubs using design of experiments (DOE) that far exceeds the performance of what they thought was possible.

    Authors: Alberto Culver
    Publication: Global Cosmetic Industry
  2. That Voodoo We Do - Marketers Are Embracing Statistical Design of Experiments

    March 2004

    When properly applied to marketing, Design of Experiments (DOE) is a marketer's silver bullet. (This article was published in DMA--The Direct Marketing Association in March 2004 under the same name.)

    Authors: Burnham, Richard
    Publication: The Direct Marketing Association
  3. Company Seeks New Customers: Engineers as Credible Marketers

    January 2004

    Trade publication articles written by engineers are a great marketing tool, but engineers are often not polished writers.

    Authors: Burnham, Rich
    Publication: The Business to Business Marketer
  4. Design of Experiments Arms Telemarketers with Profitable Questions

    June 2000

    In this case study a major telecommunications company uses DOE to improve the sales effectiveness of incoming and outcoming customer calls.

    Authors: Burnham, Richard
    Publication:

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